LinkedIn Tips: How Many Connections Is Too Many?
In the recent development, some LIONs have received
messages saying that they have exceeded a newly imposed connection
limit of 30,000.LION members say they have pending "invitations to
connect" that they cannot accept as a result of the restriction. An
unofficial site known as the TopLinked.com tracks the connection counts of many LIONs.
The decision to place more restrictions on the LIONs comes several weeks after CIO.com profiled LinkedIn open networks and the group's history.
In the article, LIONs were described, at their best, as helping
disparate strangers connect on the service, ideally leading to new jobs
or business opportunities. At their worst, they are described by
critics as name collectors looking to leverage their connection lists
to spam unwitting members.
One of the members profiled in that story was Steven Burda, a financial
planner who says he has approximately 40,000 connections now. As
mentioned in the earlier story, he has been known to help strangers
connect over the service and, as evidenced by recommendations on his
profile from people all over the country, has helped some foster new
business as a result.
At the time, Burda expressed worries that his pay-it-forward mentality
might be seen as cannibalizing one of LinkedIn's revenue opportunities:
selling premium accounts to individuals, recruiters and companies
looking to get access to search and cull through a wider portion of the
network.
Now, he thinks that fear has come to pass.
"I don't think that, I know that," he says. "LinkedIn will go public at
some point. The way they make money is to say, 'hey, I'm not connected
to Steven Burda, so pay LinkedIn twenty bucks or whatever to connect
you with him."
Krista Canfield, a LinkedIn spokeswoman, said the company
wouldn't comment on any LION or super-connected user specifically, but
said any changes to LinkedIn's service, including its search
capabilities, will not affect normal users.
LIONs like Burda have also seen their reach of the LinkedIn network shrink.
Regular users of LinkedIn who use the free version of the service can
search and access a portion of social network's 34 million members
based on their connection count. There are their immediate connections,
second degree contacts (friends of friends), and third degree contacts,
people whom you can get introduced (and connect with) by the aid of
being introduced by a mutual connection. These three categories in
total will determine how much of the LinkedIn network the users can
search for (without paying LinkedIn for wide access).
Before the article about LIONs on CIO.com, Burda says that number was
27 million for him. As he added connections in the following weeks, he
said his network size actually shrunk to 12 million.
Bill Howell, senior vice president and CIO of Accellent (a medical
components company), is a LION and has also seen the restriction
leveled on to him. He says that with the down economy, the type of
restriction seems especially draconian.
"This is very regrettable," he wrote CIO in an e-mail. "Just last
Sunday I did a presentation to unemployed workers on the benefits of
using LinkedIn and I advised all of them to connect to me and I would
help them get jobs. Now none of them can connect to me. Gee, now isn't
that an interesting message."
The decision to punish LinkedIn open networkers won't be without
consequence as the group and the service have a unique relationship. In
the recent feature about the group, Jason Alba, president of JibberJobber.com and author of the book I'm on LinkedIn — Now What?,
noted that while their network philosophy runs counter to that of
LinkedIn, the LIONs have some upsides for the service as well.
"I haven't seen LinkedIn take a stand, or a strong stand, on this,"
Alba said at the time. "Many of the open networkers are actually
helping LinkedIn grow, since they are such passionate evangelists. I'm
guessing this is a topic that LinkedIn is just going to be silent on,
for now."
But LinkedIn has taken quiet steps to temper their influence on
the service in the past. On the profile pages of LinkedIn, the service
will only list a person's connection size as "500+" to discourage the
practice of connection counting. They have levied a limit on how many
invitations someone can send to connect (3,000).
The selling of premium accounts does represent a way in which LinkedIn
has diversified its business away from merely advertising, which its
competitors such as Facebook have relied heavily on to build a business.
These services include increased search results and the ability to send
"InMails," which allow you to contact not only your second and third
degree contacts, but also people outside your network. LinkedIn's
"business plus plan" runs for $50 per month (or $500 for the year), and
its "corporate solutions" plan lets companies buy multiple accounts
with premium services and access to LinkedIn (prices aren't provided on
LinkedIn's website).
"Although we don't take away Linkedin's business, we do, indirectly, do
things for free what others would be more than willing and able to pay
for to Linkedin Corporation," Burda wrote CIO in an e-mail over the
weekend. "Thus Linkedin views us select few as a big, big, big threat
to their bottom line now, and especially in the future. They would do
anything to kick us off their site. If only they found a legal reason
to do so."
© 2008 CXO Media Inc.